GoAutomate

GoAutomate is a powerful Media Sales Campaigns Builder and Manager Platform that enables media professionals to streamline the creation, management, and optimization of media sales campaigns across various channels.

As the user base expanded and feedback poured in, it became evident that the existing user interface lacked the required intuitiveness and efficiency for users to leverage the platform's full potential. The UI redesign project aimed to enhance user experience, improve efficiency, and elevate the platform's overall usability.

Web App

Discover work process!

Previous eCommerce UI

Recognizing the pressing need for change, Flowers Direct sought to revitalize their online presence through a comprehensive UI redesign. Their vision was clear: to breathe new life into their digital storefront, foster seamless user interactions, and reclaim their position as a leader in the floral e-commerce industry.

Outdated Interface

The original website had an outdated and cluttered design, making it challenging for users to find the products they were looking for. The visual elements lacked consistency and did not align with the brand's image.

Complex Navigation

The navigation structure was convoluted, leading to confusion among users while trying to browse different flower categories and product details. This complexity resulted in high bounce rates and a drop in conversions.

Limited User Guidance

The original interface lacked intuitive user guidance, such as clear call-to-action buttons and proper feedback indicators. This led to users getting lost during the checkout process, contributing to cart abandonment.

Limited User Guidance

The original interface lacked intuitive user guidance, such as clear call-to-action buttons and proper feedback indicators. This led to users getting lost during the checkout process, contributing to cart abandonment.

Re-design Process

The visual design focused on generating a welcoming and aesthetically pleasing interface and improving the professional appearance. Integrating a contemporary color scheme, cutting-edge typography, and top-notch product visuals to boost the overall visual attractiveness.

The design elements enhanced the brand's personality and conveyed a sense of reliability and trustworthiness to potential customers.

Design A Design B

Throughout the entire UI redesign process, maintaining a user-centric approach, adhering to design principles, and collaborating effectively across the team was essential for creating a successful and engaging user interface.

Wireframes and Prototyping

Using the insights from a competitive analysis research, I crafted low-fidelity wireframes to visualize the new website layout and user flow. Upon feedback and iterations, I transformed the wireframes into interactive prototypes.

This allowed me to test the usability and navigation flow, making data-driven design decisions.

Visual Design

The visual design aimed to create an inviting and visually appealing interface while maintaining a professional image. I incorporated a fresh color palette, modern typography, and high-quality product imagery to enhance the overall aesthetic appeal. The design elements complemented the brand identity and conveyed a sense of trust and reliability to potential customers.

Responsive Design

Given the increasing use of mobile devices for online shopping, we ensured that the new interface was fully responsive and provided a seamless experience across various screen sizes and devices.

The responsive design aimed to optimize conversions and reduce drop-off rates on mobile devices.

Responsive Design

Given the increasing use of mobile devices for online shopping, we ensured that the new interface was fully responsive and provided a seamless experience across various screen sizes and devices.

The responsive design aimed to optimize conversions and reduce drop-off rates on mobile devices.

Post Re-designing

Recognizing the pressing need for change, Flowers Direct sought to revitalize their online presence through a comprehensive UI redesign. Their vision was clear: to breathe new life into their digital storefront, foster seamless user interactions, and reclaim their position as a leader in the floral e-commerce industry.

Aesthetically Pleasing Interface

The revamped visual elements enhance the overall user experience and align with the brand's image.

Streamlined Information Architecture

A clear hierarchy was established to guide users effortlessly from the homepage to product selection and checkout.

Responsive and Mobile-Friendly

Responsive design optimized conversions on smartphones, catering to the increasing number of users accessing through mobile devices.

Responsive and Mobile-Friendly

Responsive design optimized conversions on smartphones, catering to the increasing number of users accessing through mobile devices.

Enhanced User Guidance

The redesigned platform includes clear and well-placed call-to-action buttons, progress indicators, and helpful feedback cues throughout the user journey.

Improved Product Discovery

The new design allows users to easily explore and discover products, with intuitive filtering options and a prominent search function.

User-Centric Approach

A comprehensive user study guided the redesign, guaranteeing that the interface addresses the distinct requirements of both customers.

User-Centric Approach

A comprehensive user study guided the redesign, guaranteeing that the interface addresses the distinct requirements of both customers.

Hi-Fi Prototypes

Final Results

The UI redesign of Flowers Direct e-commerce successfully transformed the platform from an outdated and confusing interface to a modern, user-friendly, and conversion-optimized online shop.

Get a Free Quote Today!

Ready to Elevate Your Digital Experience?

Whether you're starting a new project or need a redesign, I'm here to help. Let's create something amazing together.

Get a Free Quote Today!

Ready to Elevate Your Digital Experience?

Whether you're starting a new project or need a redesign, I'm here to help. Let's create something amazing together.

Get a Free Quote Today!

Ready to Elevate Your Digital Experience?

Whether you're starting a new project or need a redesign, I'm here to help. Let's create something amazing together.

Get a Free Quote Today!

Ready to Elevate Your Digital Experience?

Whether you're starting a new project or need a redesign, I'm here to help. Let's create something amazing together.