About me

I'm Wanda, an Experience Designer from Buenos Aires, Argentina.

I specialize in designing smart, intuitive, and strategic digital experiences that help businesses grow and connect meaningfully with their users. With a human-centered mindset and a solid design process, I translate business goals and user needs into interfaces that feel simple, effective, and visually aligned with purpose.

My work includes web design, mobile and desktop app UI, UX research, design systems, interactive prototyping, and social media strategy. I aim to craft experiences that are not only visually compelling, but also functional, scalable, and future-ready.

Work Process

I believe in collaborative design with clear milestones, ongoing feedback, and strategic alignment. Each stage of the process is adapted to fit the needs of the project — combining structure, flexibility, and co-creation.

01

UX Research

Understanding Users

I begin by identifying user behaviors, motivations, and pain points through research. Combined with business insights, this helps define clear goals and user journeys that guide the design decisions.

02

Wireframing

Sketching Ideas

Once we’ve mapped out what users need, I create wireframes to explore different layout options and workflows. This stage helps define content hierarchy and usability before diving into visuals.

03

UI Kit & Prototyping

Designing & Iterating

Once wireframes are approved, I develop the final interface designs and build interactive prototypes. These allow for real-time testing, feedback, and iteration — ensuring the product works well before development begins.

Project Timeline

I’ve worked on both short and long-term projects — from quick website launches to full-scale platform redesigns. I break down the work into weekly sprints, ensuring clear priorities, steady progress, and room for iteration based on feedback.

Professional Experience

Working at Agencies

I started out in digital marketing and evolved into UX/UI design, combining analytical thinking with creativity. Over the years, I’ve worked in marketing agencies, dev studios, and SEO companies — experiences that gave me a broad understanding of how digital products succeed in real-world contexts.

2016

Web Content Analyst

Digital Marketing Agency

2016

Web Content Analyst

Digital Marketing Agency

2018

Web Content Team Lead

Digital Marketing Agency

2018

Web Content Team Lead

Digital Marketing Agency

2019

Webmaster

Creative Agency

2019

Webmaster

Creative Agency

2021

UX/UI Designer Team Lead

Development Studio

2021

UX/UI Designer Team Lead

Development Studio

2022

Senior UX/UI Designer

SEO Agency

2022

Senior UX/UI Designer

SEO Agency

Mentoring Career

In 2021, I began mentoring UX/UI designers through online platforms. Sharing my experience has been a meaningful way to stay connected with the design community, support new talent, and reflect on how the industry continues to evolve.

2021

UX/UI Mentor

Online platform of mentoring services

2021

UX Mentor

Online platform of mentoring services

2021

UX Mentor

Online platform of mentoring services

2022

UX/UI Advanced Tutoress

Educational platform and coding school

2022

UX/UI Advanced Tutoress

Educational platform and coding school

Performance Freelancing

Freelancing has given me the freedom to collaborate with clients around the world — from healthcare startups in Australia to SaaS platforms in the US. These projects have expanded my global perspective and challenged me to find creative, culturally relevant solutions through design.

Personal Growth

Adapting to change

As technology and user expectations evolve, so do the tools and methods we use in design. I stay curious, continuously learning through design courses, tech trends, and UX communities to refine my practice and stay ahead of the curve.

Testimonials

As a designer, I care deeply about crafting meaningful user experiences — but I also value creating a smooth and enjoyable process for my clients. Here’s what some of them have said about working with me.

Want a better digital experience?

Let’s make it happen

I can help you create a seamless, strategic, and user-friendly experience. Book a free call and let’s get started!

Want a better digital experience?

Let’s make it happen

I can help you create a seamless, strategic, and user-friendly experience. Book a free call and let’s get started!

Want a better digital experience?

Let’s make it happen

I can help you create a seamless, strategic, and user-friendly experience. Book a free call and let’s get started!

Want a better digital experience?

Let’s make it happen

I can help you create a seamless, strategic, and user-friendly experience. Book a free call and let’s get started!