Cuure is a Paris-based preventive health company that offers personalized supplement subscriptions backed by clinical research.
With a Series A of $10.2M and over 300,000 European customers, they needed a design system and full website redesign that matched their scientific credibility and premium positioning.
The design needed to feel premium and science-led without becoming cold or clinical.
The existing site lacked a cohesive visual language: typography was flat, components were inconsistent across pages, and the experience didn't reflect the brand's scientific authority.
First-time visitors had no clear trust signal, and the product catalogue, despite having 100+ products, felt hard to navigate.
The new design system needed to establish a clear visual hierarchy that…
Communicated scientific rigor and human warmth in equal measure
Reduce conversion friction for first-time visitors
Deliver a scalable component library that any designer or developer on the team could apply consistently without needing to reinvent decisions.
The scope included a full design system built in Figma with tokens, variables and documentation, plus nine page prototypes in mobile and desktop.
