Project Context
A growing naturopath clinic based in South Australia with an outdated website that didn't reflect the quality of their care. The goal: a clean, trustworthy design that could support the next stage of their business.
A treatment page that used to read like a medical article. Dense text, inconsistent hierarchy, and a visual language that didn't inspire trust.
The redesign brought clarity, warmth, and a structure that guides patients toward booking — without overwhelming them.
From outdated to credible
The new site gave AF Health a professional digital presence that matched the level of care they deliver in person.
Patients could now trust the clinic before their first appointment — because the website finally reflected who they are.
A foundation for growth
The redesign coincided with a period of significant business expansion — new practitioners, a stronger brand presence, and a growing patient base.
A professional and clean website design gave the business the visibility it needed to scale.
A long-term collaboration
What started as a website redesign turned into an ongoing partnership.
The project kept evolving well beyond the initial scope: new requests, new pages, new needs. A natural outcome when the work genuinely resonates with a business and the people behind it.
Testimonials
Client experience
I highly recommend Wanda as a UI/UX designer. We initially hired her for a homepage redesign to improve user experience on our website, and we were thoroughly impressed with her work. Wanda's quality of work, quick communication, and professionalism are outstanding. 6 Months on and we still have Wanda working on projects for us. Her talent and dedication make her an invaluable asset to our business, and she is now considered an essential part of our team.
"Founder & Clinic Director at *AF Health*
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